This format sat shelved at Endemol after running as a game show-style web-game called 'The 24 Hour Drop'. Then, producer Brian MacSweeeney asked me to re-imagine it for a betting shop kiosk audience. Once I nailed the layout and key animations, we developed two styles for the look : one skin used a kind of 8-Ball chic with baize and brass, and this route, by Mark McClure, was produced from a Wurlitser/ pinball brief. 5 years later, Endemol continue to license this lucratively on kiosks like this one all round the world - a big market reportedly being the Czech republic.
Update. 26/01/12 19:30
Here is the Route 1 flash demo I made - and the moodboard I did for the Wurlitser route.
I recently interviewed for a role at Mind Candy in Shoreditch, London.
It's the company behind Moshi Monsters.
This was the second route on the loader rebranding that started with this concept.
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Matthew Burton McFaul
07968 420 897
Twitter: @Jambamatt
http://www.burtonmcfaul.com